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2009 Sales Compensation Trends.pdf
2009 Sales Compensation TrendsUse SHIFT+ENTER to open the menu (new window).
David CichelliWhite Paper
The 2009 Sales Compensation Trends Survey© provides compelling evidence of how the current recession is affecting corporate sales forces. Now in its 7th year, The Sales Compensation Trends Survey© recorded some of the most abrupt changes in several historically stable sales force trend indices. Data collected from over 180 large corporate US sales forces, representing over 150,000 sales professionals, demonstrates the impact of the 2008/2009 economic recession.
Article Date: 11/15/2009
Compensation, Recognition & Rewards
2010 Inside Sales Compensation Study_Oct 2010.pdf
2010 Inside Sales Compensation Study_Oct 2010Use SHIFT+ENTER to open the menu (new window).
Phone WorksWhite Paper
This report details the 2010 compensation trends found in two sales roles: 1) new business development teams, and 2) inside sales teams. Priorities and challenges are discussed as a result of findings. Data is based on a survey conducted by Phone Works, an EcSELL Institute partner.
Article Date: 12/8/2010
Compensation, Recognition & Rewards;
Planning
21st Century CEO.pdf
21st Century CEOUse SHIFT+ENTER to open the menu (new window).
Mark GoulstonWhite Paper
Judgment. Integrity. Character. Courage. These are the four things every CEO needs to be successful today, according to Mark Goulston. Read his manifesto on leadership to find out why these four attributes are so important, and examples of what can happen when they're ignored.
Article Date: 12/9/2008
Sales Leadership & Management
360 Feedback.pdf
360 FeedbackUse SHIFT+ENTER to open the menu (new window).
Center for Creative LeadershipWhite Paper
The 360‐degree feedback process, in which subordinates, peers, bosses and/or customers provide behavioral and performance feedback to recipients, has become pervasive in management and human resource development practices. Reported statistics on 360‐degree use suggest that it has gone from almost unheard of in the 1980s to widespread use in 2000. There are many diverse claims regarding the benefits and impact of 360‐degree feedback. This article presents best practices that can ensure positive impact. These suggestions are based on a review of literature that addresses 360‐degree impact and behavioral change.
Article Date: 11/20/2008
Sales Leadership & Management
360 Feedback-Guide for Evaluating Feedback  Instruments.pdf
360 Feedback-Guide for Evaluating Feedback InstrumentsUse SHIFT+ENTER to open the menu (new window).
Ellen Van Velsor, Jean Brittain Leslie, & John W. FleenorWhite Paper
Because of the availability of so many feedback instruments, finding the best instruments for an organization's needs is difficult. Presents a step-by-step process that shows how to evaluate multiple-feedback questionnaires intended for management development. The steps take you through such issues as instrument development, consistency of score, validity and reliability, feedback display, scoring strategies, and cost.
Article Date: 10/2/2009
Professional Development;
Planning
5 dangerous issues.pdf
5 dangerous issuesUse SHIFT+ENTER to open the menu (new window).
Owen & MillerWhite Paper
This paper outlines the five most common issues that Sales Leaders need to avoid and reveals the what has helped top performing sales managers unleash the maximum talent of their sales teams according to the research conducted by the authors.
Article Date: 6/2/2010
Talent Identification & Acquisition;
Sales Methodology & Skills Development;
Sales Leadership, Management & Coaching
68.02.SalesSuperstars.pdf
68.02.SalesSuperstarsUse SHIFT+ENTER to open the menu (new window).
Lisa Earle McleodWhite Paper
What makes one sales person a super-star and another a mediocrity? For many organizations, it’s not difficult to discern the best versus the worst, what is challenging, is discerning the Stars from the Some-of-the-Times. Learn the 5 mindsets that differentiate the merely competent from the simply stellar (and how you can turn your average performers into superstars by tomorrow morning).
Article Date: 4/20/2010
Talent Identification & Acquisition;
Professional Development;
Sales Methodology & Skills Development
71.05.SharedMindset.pdf
71.05.SharedMindsetUse SHIFT+ENTER to open the menu (new window).
Dave Ulrich, PhD & Wendy Ulrich, PhDWhite Paper
According to studies, we all work for the same thing—and it’s not just money. It’s meaning. Through our work, we seek a sense of purpose, contribution, connection, value, and hope. When we achieve meaning through our work, we succeed beyond our wildest dreams.

That’s the simple but profound premise behind the groundbreaking study by renowned management expert Dave Ulrich and psychologist Wendy Ulrich. They’ve interviewed thousands of people to identify the “why” behind our most successful experiences. When a sales leader knows why her sales reps work, she can help them know how to succeed.
Article Date: 8/12/2010
Professional Development;
Sales Leadership, Management & Coaching
Army Leadership.pdf
Army LeadershipUse SHIFT+ENTER to open the menu (new window).
United States ArmyWhite Paper
Recommended reading from one of our Advisory members, the US Army has leadership down to a science. Discover what sales managers can learn from the training offered to the best and brightest in the US Military.
Article Date: 8/31/2010
Sales Leadership, Management & Coaching
Automated Candidate Screening.pdf
Automated Candidate ScreeningUse SHIFT+ENTER to open the menu (new window).
Charles Handler, PhDWhite Paper
Effective hiring is the result of a carefully crafted process in which a variety of parameters are evaluated and used to "dial-In" the various predictors of sales success used within the process. This paper discusses the idea that, while automated screening is important, good hiring requires a broader perspective. Such a "process based" approach is required to leverage the benefits of a technology backed process that provides the ability to "screen out" unqualified applicants while "screening in" those who demonstrate potential for success.
Article Date: 1/1/2010
Talent Identification & Acquisition
Barriers to Managerial Learning 2010 ODL.pdf
Barriers to Managerial Learning 2010 ODLUse SHIFT+ENTER to open the menu (new window).New
Clinton O. LongeneckerWhite Paper
As the global economy struggles, business leaders around the world are being confronted with a host of new economic, strategic and operational realities that are testing their existing knowledge and skills.  The importance of learning becomes even more critical when organizations undergo large-scale changes such as restructuring, downsizing, rapid improvement initiatives and technology infusions.  This white paper identifies the factors that prevent managers from learning and acquiring the skills necessary to function effectively when their organizations are changing all around them.
Article Date: 5/10/2012
Professional Development;
Sales Coaching, Leadership & Management
Brain Science and Sales.pdf
Brain Science and SalesUse SHIFT+ENTER to open the menu (new window).
Charles JacobsWhite Paper
The burning question for most managers is, ‘How do I get people to do what I need them to do?’ The real lesson of brain science is to forget about using reason, reward, or punishment to motivate people, and to focus on using ideas conveyed through a story to change the way they think.

All of our new understanding of the brain comes down to this: if we really believe in what we’re doing and it’s worthwhile, we will communicate that belief with every ounce of our being and it will be infectious.

Article Date: 7/22/2009
Professional Development;
Sales Leadership & Management
Building Better Teams Trust.pdf
Building Better Teams TrustUse SHIFT+ENTER to open the menu (new window).
Center for Creative LeadershipWhite Paper
Without trust, a team will not do more than just go through the motions of teamwork.
Article Date: 11/20/2008
Professional Development;
Sales Leadership & Management
Building your Business Case v 3.0.pdf
Building your Business Case v 3.0Use SHIFT+ENTER to open the menu (new window).
Michael J. NickWhite Paper
Selling complex solutions is not like selling a commodity. Your prospects have a uniqueness about them that requires you to be more thorough, and detailed in your presentation. They are typically organized in many silos. These silos are here to stay, so your strategy to sell to them must include the ability to create a business case that spans the organization. Research indicates that elongated sales cycles, from delayed decisions are forcing vendors to discount heavily. Lack of sales tools like ROI, quality sales proposals, solution configuration tools, and detailed implementation plans are a major cause for these decision delays.
Article Date: 9/14/2009
Sales Methodology & Skills Development;
Planning
Business Improvisation.pdf
Business ImprovisationUse SHIFT+ENTER to open the menu (new window).
Randy SabourinWhite Paper
How and under what conditions are new solutions generated? Business Improvisation is the process of accessing and applying creativity to a situation in real time. It is the ability to converge composition, creativity and execution to achieve success. And it’s an essential business skill.
Article Date: 8/6/2009
Professional Development;
Planning;
Sales Leadership & Management
Caliper_Qualities of Women Leaders.pdf
Caliper_Qualities of Women LeadersUse SHIFT+ENTER to open the menu (new window).
Caliper CorporationWhite Paper
What do great women leaders have in common?  Read this research report from EcSELL Pillar Partner, Caliper Corp to see how well equipped women are to lead teams in this new world.
Article Date: 5/24/2011
Sales Coaching, Leadership & Management
CatchingZebra.pdf
CatchingZebraUse SHIFT+ENTER to open the menu (new window).
Jeffrey A. Koser & Chad KoserWhite Paper
Transform your sales force by shifting your focus on the perfect customer.  A Zebra score-driven sales process will galvanize your entire organization, transforming a wasteful sales and business culture into one of the most efficient, proud, and productive aspects of your business.
Article Date: 6/1/2009
Sales Methodology & Skills Development;
Sales Analytics & Performance Tracking;
Planning
Cerado Analysis.PDF
Cerado AnalysisUse SHIFT+ENTER to open the menu (new window).
Christopher CarfiWhite Paper
This whitepaper describes a novel process for analyzing and highlighting the one of the most pressing problems facing the sales force – identifying significant issues in the sales forecast. The Cerado Analysis process is a simple, yet powerful, process for visually identifying the most significant opportunity areas for sales executives. Since this method illustrates a new way of examining information that is already commonly shared by the sales force (forecast and actual close information for deals in the pipeline), it also does not put any increased administrative burden on the field sales force.
Article Date: 3/16/2009
Sales Analytics & Performance Tracking;
Planning
Cerado_CRM Analysis.pdf
Cerado_CRM AnalysisUse SHIFT+ENTER to open the menu (new window).
Christopher CarfiWhite Paper
Although companies are spending millions of dollars on CRM software and services, many are still flying blind when it comes to really knowing what motivates their customers and prospects to buy.
Article Date: 2/28/2009
Sales Analytics & Performance Tracking;
Planning
Changing Nature of Leadership.pdf
Changing Nature of LeadershipUse SHIFT+ENTER to open the menu (new window).
Andre MartinWhite Paper
How has leadership changed and will it look different in the future? The Center for Creative Leadership explored this question with more than 300 leaders - and uncovered some important, emerging trends.
Article Date: 11/20/2008
Talent Identification & Acquisition;
Professional Development;
Compensation, Recognition & Rewards;
Planning;
Sales Leadership & Management
Checklist Report Data Requirements for Advanced Analytics.pdf
Checklist Report Data Requirements for Advanced AnalyticsUse SHIFT+ENTER to open the menu (new window).
Philip RussomWhite Paper
The use of advanced analytics is driven up by organizations’ need to  understand constantly changing business environments, as well as to discover opportunities for cost reductions and new sales targets. To meet these business goals, sales executives are stepping up their use of two forms of advanced analytics: query-based analytics (which relies on complex SQL statements to define recent business events) and predictive analytics (which uses data mining and statistical methods to anticipate future events).
Article Date: 10/20/2010
Sales Analytics & Performance Tracking;
Planning;
Coaching For Better Results.pdf
Coaching For Better ResultsUse SHIFT+ENTER to open the menu (new window).
Clinton O. LongeneckerWhite Paper
Dr. Longenecker’s research demonstrates some key findings about effective coaching, including the fact that coaching requires individualized strategies based on the employee's ability and motivation, employees do not always receive the coaching they want and need, and managers believe that they have considerable room for development in this critical leadership practice.
Article Date: 1/12/2012
Sales Coaching, Leadership & Management
Connection Culture.pdf
Connection CultureUse SHIFT+ENTER to open the menu (new window).
Michael Lee StallardWhite Paper
An organization with a high degree of connection has employees who are more engaged, more productive in their jobs, and less likely to leave the organization for a competitor. Organizations with greater connection also have employees who share more information with their colleagues and, therefore, help decision-makers make better-informed decisions and help innovators innovate.
Article Date: 7/3/2009
Talent Identification & Acquisition;
Professional Development;
Sales Leadership & Management
Creating Willing Buyers.pdf
Creating Willing BuyersUse SHIFT+ENTER to open the menu (new window).
The Brookeside GroupWhite Paper, Summit Resource
Starting with the history of customer satisfaction measurement and the evolution that occurred, this white paper discusses the difference between satisfied customers and loyal customers.  It includes an overview of how to use this information to create an organization that inspires much more than customer satisfaction, as well as the ROI that is attainable when you become Trusted Advisors to your customers.
Article Date: 3/1/2012
Professional Development;
Sales Methodology & Sales Skill Development
Crisis Leadership Forum.pdf
Crisis Leadership ForumUse SHIFT+ENTER to open the menu (new window).
Lyndon Rego & Rebecca GarauWhite Paper
Reflections and insights from a forum on crisis leadership convened at the Center for Creative Leadership
Article Date: 11/20/2008
Sales Leadership & Management
Crisis Leadership.pdf
Crisis LeadershipUse SHIFT+ENTER to open the menu (new window).
Gene KlannWhite Paper
Nothing tests a leader like a crisis. The highly charged, dramatic events surrounding a crisis profoundly affect the people in an organization and can even threaten the organization's survival. But there are actions a leader can take before, during, and after a crisis to effectively reduce the duration and impact of these extremely difficult situations. At its center, effective crisis leadership is comprised of three things - communication, clarity of vision and values, and caring relationships. Leaders who develop, pay attention to, and practice these qualities go a long way toward handling the human dimension of a crisis. In the end, it's all about the people.
Article Date: 1/1/2003
Sales Leadership & Management
Customer Experience Monitor for Service Industry.pdf
Customer Experience Monitor for Service IndustryUse SHIFT+ENTER to open the menu (new window).
AgKnowlogyWhite Paper
One of the biggest challenges facing businesses today is maintaining customer loyalty. Your customers' willingness to recommend your products and/or services is the strongest indicator of their loyalty to you. Understanding how your customers think about your company, and focusing on those who are your strongest advocates is a key to sales success. The Customer Experience Monitor is one tool to help you monitor and effectively manage customer experiences.
Article Date: 12/9/2008
Sales Methodology & Skills Development;
Sales Analytics & Performance Tracking
EcSELL Institute_Sales Management Study (Q1 09).pdf
EcSELL Institute_Sales Management Study (Q1 09)Use SHIFT+ENTER to open the menu (new window).
EcSELL InstituteWhite Paper
Article Date: 7/24/2009
EcSELL Institute_Sales Management Study (Q2 09).pdf
EcSELL Institute_Sales Management Study (Q2 09)Use SHIFT+ENTER to open the menu (new window).
EcSELL InstituteWhite Paper
Article Date: 11/18/2009
EmpathyInTheWorkplace.pdf
EmpathyInTheWorkplaceUse SHIFT+ENTER to open the menu (new window).
William A. Gentry, Ph.D., Todd J. Weber, Ph.D., and Golnaz Sadri, Ph.DWhite Paper
Developing managers who can lead and engage employees is a challenge, as data shows nearly half of managers are ineffective.  Therefore, it is more important than ever to understand the abilities managers need to perform well in their roles.  Interestingly, research indicates that empathy toward employees may be one of the most important traits that leaders of today need to possess.
Article Date: 12/16/2011
Sales Coaching, Leadership & Management
Estimating Return On Leadership Development.pdf
Estimating Return On Leadership DevelopmentUse SHIFT+ENTER to open the menu (new window).
Bruce Avolio, Global Leadership InstituteWhite Paper
The purpose of this report is to demonstrate what organizations can expect to receive in return for investments in leadership development. With the considerable investment now being made in leadership development around the world, and the looming shortage of leaders over the next twenty years, our goal was to establish standards for what organizations should expect to receive when they choose to invest in leadership
development.
Article Date: 11/18/2008
Talent Identification & Acquisition;
Professional Development;
Planning;
Sales Leadership & Management
Everyday Leadership.pdf
Everyday LeadershipUse SHIFT+ENTER to open the menu (new window).
Andre MartinWhite Paper
This study, titled Everyday Leadership, was commissioned by a team of CCL faculty and staff charged with exploring future markets, products, and services for the Center for Creative Leadership. The study attempts to better understand these non-traditional leaders by gaining additional insights into their
personal lives, their thoughts and theories about the practice of leadership, and their hopes for the future.
Article Date: 11/20/2008
Professional Development;
Sales Leadership & Management
Executive Selection.pdf
Executive SelectionUse SHIFT+ENTER to open the menu (new window).
Valerie I. Sessa, Robert Kaiser, Jodi K. Taylor, & Richard J. CampbellWhite Paper
Over a span of two years, researchers at the Center for Creative Leadership conducted in-depth interviews with 325 senior executives who had personally taken part in choosing someone for a top-level position. The findings, reported here, illuminate (1) how executive selection takes place in modern organizations, (2) what factors determine whether organizations look inside or outside for candidates, and (3) how selected executives are defined as successful or unsuccessful. This report features an executive summary; a context-setting introduction; a full description of the methods and results, including forty figures; and a summarizing discussion. The scientific and practical implications of the study are also considered.
Article Date: 1/1/1998
Planning;
Sales Leadership & Management
First Response.pdf
First ResponseUse SHIFT+ENTER to open the menu (new window).
Cynthia A. Hedricks, PhDWhite Paper
Scientific evidence shows that an individual's first set of responses on the Caliper talent assessment is the most reliable.
Article Date: 1/18/2009
Talent Identification & Acquisition
Five-Silver-Bullets.pdf
Five-Silver-BulletsUse SHIFT+ENTER to open the menu (new window).
PointclearWhite Paper
Sales lead management is not just a marketing function. It is the job of everyone in a sales management role to understand the effectiveness of a lead when they enter the sales process. Read this whitepaper to understand the “Five Silver Bullets”.
Article Date: 7/28/2011
Sales Methodology & Sales Skill Development;
Sales Analytics & Performance Tracking
ForgetFormulas.pdf
ForgetFormulasUse SHIFT+ENTER to open the menu (new window).
Phil Rosenzweig, PhDWhite Paper
The following article strays somewhat from the typical paper EcSELL provides its members. The author relies on some principles that are hard to ignore and certainly will make any reader think about their own organizational best practices. Though not specific to sales departments, it is specific to management and leadership of companies and teams. Feel free to let us know what you think…
Article Date: 5/14/2009
Planning;
Sales Leadership & Management
Forum_Leadership Study 1109.pdf
Forum_Leadership Study 1109Use SHIFT+ENTER to open the menu (new window).
Won-Joo Yun & Frank MulhernWhite Paper
Leaders are responsible for bringing out the best of their teams. What are you - the Sales Manager - doing to enable sales reps to achieve their selling potential? The author argues that the most important part of leadership embodies the primacy of people and employees. Therefore, people-centric leadership requires an emphasis on enrichment, advancement, quality of life, and connectivity across the organization.  The author provides recommendations for implementing people-centric leadership and a structure for measuring employee well-being.
Article Date: 1/1/2010
Sales Leadership & Management
FutureSizing.pdf
FutureSizingUse SHIFT+ENTER to open the menu (new window).
TalentPlusWhite Paper
Organizations worldwide currently face difficult economic pressures that may well result in the need to make reductions in work force. Organizational leaders considering making such reductions must decide how to determine which associates to retain and which to let go. Learn more about the principles of FutureSizing in this article.
Article Date: 1/19/2009
Talent Identification & Acquisition;
Planning
FutureTrends.pdf
FutureTrendsUse SHIFT+ENTER to open the menu (new window).
Nick PetrieWhite Paper
As the business environment has become more complex and unpredictable, more complex and adaptive thinking abilities are needed for tomorrow’s leaders.  However, the methods being used to develop future leaders have not advanced to grow these skills. This white paper discusses the development challenge of trying to grow “bigger” minds in your organization and strategies for doing this.
Article Date: 3/22/2012
Professional Development;
Sales Coaching, Leadership & Management
Generational DNA_Compensation for Multiple Generations.pdf
Generational DNA_Compensation for Multiple GenerationsUse SHIFT+ENTER to open the menu (new window).
Dr. David BrookmireWhite Paper
Three generations of sales people make sales compensation design challenging. This study was designed to test whether the broad compensation preferences of other generational research holds true for the sales function. The results of this study will: arm sales management with the specific knowledge they need to design effective sales compensation and reward plans that motivate all generations in their sales force; detail distinct profiles for each generation in sales, which will help sales operations improve hiring and job design; and provide best practices and recommendations that sales organizations can act on now.
Article Date: 11/15/2009
Compensation, Recognition & Rewards
High Throughput Sales Process.pdf
High Throughput Sales ProcessUse SHIFT+ENTER to open the menu (new window).
Justin Roff-MarshWhite Paper
The modern sales function resembles production, as it would have been, prior to the industrial revolution. This paper presents a method for engineering the sales function into a measurable, manageable and scalable process — the key characteristic of which is an extraordinarily high volume of business-development activity (salespeople consistently perform at least four appointments a day, five days a week). As well as presenting the theoretical basis for the new approach, this paper provides detailed insights into the practical implications of Sales Process Engineering.

Article Date: 9/14/2009
Planning
hosted-crm-buyers-guide_7-07.pdf
hosted-crm-buyers-guide_7-07Use SHIFT+ENTER to open the menu (new window).
InsideCRMWhite Paper
Planning to purchase a CRM. Learn what a “hosted CRM” is what issues you should consider during the decision-making process.
Article Date: 3/14/2010
Sales Analytics & Performance Tracking;
Planning
How to Manage Corporate Culture.pdf
How to Manage Corporate CultureUse SHIFT+ENTER to open the menu (new window).
The Brookeside GroupWhite Paper
This paper summarizes what has been learned from 20 years of studying corporate culture and the
four-step approach to measuring and managing your culture effectively.
Article Date: 5/10/2012
Professional Development;
Sales Coaching, Leadership & Management
How_to_Create_and_Win_New_Business.pdf
How_to_Create_and_Win_New_BusinessUse SHIFT+ENTER to open the menu (new window).
The TAS Group
Sales processes need to be evaluated a minimum of once/year. Begin with an understanding of how your market likes to buy and then follow the next three steps as recommended by EcSELL Institute’s Pillar Partner, The TAS Group to maximize sales process effectiveness.
Article Date: 7/28/2011
Sales Methodology & Sales Skill Development;
Sales Analytics & Performance Tracking
Innovator Mind.pdf
Innovator MindUse SHIFT+ENTER to open the menu (new window).
Matthew E. MayWhite Paper
Solving a problem? Plan ahead! Matthew E. May believes we need to stop thinking about innovation as an outcome, and start thinking about innovation as a process. As a practical matter, innovation, problem-solving and learning employ the same iterative process— they all blend supposition, logic, creativity and reflection. Time frames and territories will always change, so the central challenge is having the proper mind-set, discipline and tools at our disposal so that we’re able to combine “blink” and “think” strategies in an effort to create something new. May’s experience includes over eight years as senior advisor and master instructor at Toyota.
Article Date: 8/31/2009
Planning;
Sales Leadership & Management
Inspirational Sales Leadership.pdf
Inspirational Sales LeadershipUse SHIFT+ENTER to open the menu (new window).
Booz & CompanyWhite Paper
“Inspirational Sales Leadership” helps sales managers get the most from their people by identifying the leadership behaviors that motivate the right mix of results, and then systematically applying those behaviors to help their teams reach new levels. Inspirational sales leaders are able to create a sense of purpose, pride, and commitment, which translates into improved performance across every part of a sales team.
Article Date: 10/20/2010
Sales Methodology & Sales Skill Development;
Sales Leadership, Management & Coaching
Intro to Sales and Sales Management.pdf
Intro to Sales and Sales ManagementUse SHIFT+ENTER to open the menu (new window).
Wiley PublicationsWhite Paper
This ebook chapter introduces the topics of personal selling and sales management. Where personal selling focuses on direct contacts with prospects, sales management is concerned with the planning, organizing, leading, and controlling of personal contact programs to satisfy customers and achieve the objectives of the firm. The chapter outlines the major changes taking place in selling and the forces causing these changes, provides a description of sales management process, and discusses the competencies required to be a successful sales manager.
Article Date: 10/2/2009
Talent Identification & Acquisition;
Professional Development;
Sales Methodology & Skills Development;
Sales Analytics & Performance Tracking;
Compensation, Recognition & Rewards;
Planning;
Sales Leadership & Management
Leading Agility.pdf
Leading AgilityUse SHIFT+ENTER to open the menu (new window).
Kevin Cashman White Paper
Research shows that as we go up the executive ladder, we need to become increasingly comfortable with uncertainty and sudden change. Known as “Learning Agility”, this essential skill requires mastery of change -- the complex ability to learn, adapt, and apply ourselves in constantly changing conditions, along with helping others cope with transformations. This is a 16 page paper worthy of printing and reading while waiting on the tarmac during your next business trip.
Article Date: 4/2/2009
Professional Development;
Sales Leadership & Management
Leading Change.pdf
Leading ChangeUse SHIFT+ENTER to open the menu (new window).
Jonathan ByrnesWhite Paper
Change is ubiquitous in sales. But successful, effective change, involves three things: structuring change, managing change and leading change: “The Golden Triangle of Change”. This paper outlines what MIT professor, Jonathan Byrnes, has identified as the critical elements to successfully manage change.
Article Date: 1/12/2011
Planning;
Sales Leadership, Management & Coaching
Leaky Bucket Report for 2008.pdf
Leaky Bucket Report for 2008Use SHIFT+ENTER to open the menu (new window).
Ellen BristolWhite Paper
The Leaky Bucket Productivity Assessment measures sales force and sales management practices, including Methodology, Analytics, and Leadership trends. This report examines the findings and provides insights on the productivity of 140 responses to the during in 2008.
Article Date: 3/14/2010
Sales Methodology & Skills Development;
Sales Analytics & Performance Tracking;
Sales Leadership, Management & Coaching
LearningAgility.pdf
LearningAgilityUse SHIFT+ENTER to open the menu (new window).New
Adam Mitchinson and Robert Morris, Ph.D.White Paper
In times of change, leaders need to be more agile than ever.  Adapting to new business strategies, working across cultures, dealing with temporary virtual teams, and taking on new assignments all demand that leaders demonstrate higher levels of flexibility. This white paper addresses what it means to be agile and offers some important conclusions for leaders who wish to thrive in today’s turbulent times
Article Date: 5/16/2012
Professional Development;
Sales Coaching, Leadership & Management
Lessons From The Digital Trenches.pdf
Lessons From The Digital TrenchesUse SHIFT+ENTER to open the menu (new window).
Debbie QaqishWhite Paper
This white paper reveals how sales teams are using automated Sales Enablement tools to transform their business and gain an insurmountable competitive advantage. Specifically, we will focus on how salespeople can get insight into how a prospect has been engaged, from first contact through the sales cycle to close. In other words, we‘ll show how salespeople can interpret prospect behavior in the digital world. The result: better, more informed pursuit decisions leading to faster, higher close rates and shorter sales cycles.
Article Date: 12/8/2010
Sales Methodology & Sales Skill Development
MakingLeadershipHappen.pdf
MakingLeadershipHappenUse SHIFT+ENTER to open the menu (new window).
Center for Creative LeadershipWhite Paper
Leadership is not a title and not a position, but involves a series of behaviors that can harness the power of a team to influence positive change.  Our friends at CCL recently introduced this Whitepaper that illustrates the power of helping everyone become a “leader”. 
Article Date: 7/22/2011
Sales Coaching, Leadership & Management
Managerial Effectiveness.pdf
Managerial EffectivenessUse SHIFT+ENTER to open the menu (new window).
Jean Brittain Leslie, Maxine Dalton, Christopher Ernst, & Jennifer DealWhite Paper
The rapid expansion of globalization and multinational corporations means more and more managers work across the borders of multiple countries. Some of them are expatriates; most are not. And although many of these managers are not wrestling with the issues of relocating and adjusting to living in a different culture, they all find themselves dealing with cultural issues - defined in the broadest context - every time they pick up the phone, log onto their e-mail, or disembark from an airplane. What do these managers do? Is it different from the work they did when they managed in their own countries, and if it is different, how so? What does it take for them to be effective when they manage across so many countries simultaneously? What do these managers need to know in order to be effective? What do organizations need to know and do in order to select and develop people who will manage and lead effectively in the global economy? This report addresses those questions as it documents the findings of a Center for Creative Leadership research study into what factors might predict managerial effectiveness in a global context.
Article Date: 10/2/2009
Sales Leadership & Management
Managing Generations.pdf
Managing GenerationsUse SHIFT+ENTER to open the menu (new window).
Dr. JP Pawliw-Fry, Institute for Health & Human PerformanceWhite Paper
Article Date: 11/19/2008
Talent Identification & Acquisition;
Sales Leadership & Management
ManagingMillennials.pdf
ManagingMillennialsUse SHIFT+ENTER to open the menu (new window).
Ron BronsonWhite Paper
What motivates today’s freshest sales professionals? Find out in Ron Bronson’s white paper, “Managing Millenials”
Article Date: 7/13/2010
Sales Leadership, Management & Coaching
Measuring Emotional Intelligence.pdf
Measuring Emotional IntelligenceUse SHIFT+ENTER to open the menu (new window).
Cynthia A. Hedricks, PhD, Radha Roy, & Tanya Kiefer, PhDWhite Paper
The ability of an individual to recognize and appropriately manage his/her own and others’ emotions in the workplace is an intuitively desirable skill for employees to have. The Caliper assessment's ability to measure emotional intelligence (EI) is discussed.
Article Date: 1/19/2009
Talent Identification & Acquisition;
Professional Development
Modern Science of Salesperson Selection.pdf
Modern Science of Salesperson SelectionUse SHIFT+ENTER to open the menu (new window).
Dave KurlanWhite Paper
Article Date: 11/19/2008
Talent Identification & Acquisition
MotivatedMissionCareer.pdf
MotivatedMissionCareerUse SHIFT+ENTER to open the menu (new window).
Center for Creative LeadershipWhite Paper
What motivates people to do well in their roles?  Typically, studies have focused on external factors like pay, rewards, and recognition, but current research is finding that motivation often comes from within.  This research paper examines the relationship between why people are in their current positions and how motivated and committed they are to their organization.  It also includes ideas on how leaders can motivate and retain employees through continuing complexity and change.
Article Date: 10/19/2011
Sales Coaching, Leadership & Management
Moving Mountains.pdf
Moving MountainsUse SHIFT+ENTER to open the menu (new window).
Erik Berggren & Keith MessickWhite Paper
Most companies place priority on strategy over execution even when research clearly shows that execution of strategy actually accounts for 85% of a company’s financial results. When it comes to execution, it’s not a matter of what, but rather who executes your strategy? Obviously, it’s your salesforce. Therefore, the critical driver for performance lies in the sales managers’ abilities to put the right talent in the right positions, and then aligning the workforce to the strategy. With all of these pieces in place, it is then possible to realize the potential value of your strategy. This paper will discuss the two key areas of value creation that you can realize simply by making the right investments in your human capital. It will further demonstrate how performance and talent management software can enable you to drive significant financial results.
Article Date: 2/1/2010
Talent Identification & Acquisition;
Planning
Needs of Emerging Leaders Presentation.pdf
Needs of Emerging Leaders PresentationUse SHIFT+ENTER to open the menu (new window).
Ross DePinto & Jennifer DealWhite Paper
What has not been clear from previous literature regarding training needs of managers at different organizational levels is specifically what different types of learning, knowledge, and training they need at each level, or how these skills are best learned. This study addresses two primary questions asked by many organizations as they develop internal training programs for their managers:
1. What do employees want to learn, and
2. How do they want to learn?
These questions are examined to look at differences in the needs of managers at various organization levels and across generations.

Links to Other Library Items:
Needs of Emerging Leaders Report.pdf
Article Date: 11/20/2008
Sales Leadership & Management
Needs of Emerging Leaders Report.pdf
Needs of Emerging Leaders ReportUse SHIFT+ENTER to open the menu (new window).
Ross DePinto & Jennifer DealWhite Paper
What has not been clear from previous literature regarding training needs of managers at different organizational levels is specifically what different types of learning, knowledge, and training they need at each level, or how these skills are best learned. This study addresses two primary questions asked by many organizations as they develop internal training programs for their managers:
1. What do employees want to learn, and
2. How do they want to learn?
These questions are examined to look at differences in the needs of managers at various organization levels and across generations.

Links to Other Library Items:
Needs of Emerging Leaders Presentation.pdf
Article Date: 11/20/2008
Sales Leadership & Management
Presenting Small Audiences.pdf
Presenting Small AudiencesUse SHIFT+ENTER to open the menu (new window).
Andrew V. Abela, PhDWhite Paper
Dr. Andrew Abela overturns much of the conventional wisdom and practice for creating presentations. This white paper is an executive’s summary of his book, Advanced Presentations by Design, which is based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law. Andrew provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts. His website, www.designapresentation.com is a must view.
Article Date: 6/1/2009
Sales Methodology & Skills Development
ROI on Learning Whitepaper.pdf
ROI on Learning WhitepaperUse SHIFT+ENTER to open the menu (new window).
GeoLearningWhite Paper
Article Date: 10/8/2009
Sales Leadership & Management
Sales Compensation Practices 2008 Study.pdf
Sales Compensation Practices 2008 StudyUse SHIFT+ENTER to open the menu (new window).
World at Work & National Association of Sales ProfessionalsWhite Paper
This report summarizes the results of a January 2008 survey that was conducted to gather information about some of the key elements of sales incentive plans, such as plan design, trends in plan changes, plan launch and communication, and plan governance.
Article Date: 10/29/2009
Compensation, Recognition & Rewards;
Planning
Sales Longevity - The Science of Predicting Turnover.pdf
Sales Longevity - The Science of Predicting TurnoverUse SHIFT+ENTER to open the menu (new window).
Dave KurlanWhite Paper
The cost of turnover in sales can severely limit organizational success. Author Dave Kurlan has identified the factors that can predict whether sales reps will stay or go.
Article Date: 8/12/2010
Talent Identification & Acquisition;
Professional Development;
Sales Leadership, Management & Coaching
Sales Management 2.0 Metrics Not Hunches.pdf
Sales Management 2.0 Metrics Not HunchesUse SHIFT+ENTER to open the menu (new window).
Jim Dickie & Barry Trailer - CSO InsightsWhite Paper
Article Date: 11/19/2008
Sales Analytics & Performance Tracking;
Compensation, Recognition & Rewards;
Sales Leadership & Management
Sales Management 2.0.pdf
Sales Management 2.0Use SHIFT+ENTER to open the menu (new window).
Jim Dickey & Barry TrailerWhite Paper
CSO Insights interviewed leading senior sales executives, including Hewlett-Packard’s Joseph Batista and Harvard Business Professor Benson Shapiro, to find out what’s working in sales management today
Article Date: 9/14/2009
Sales Methodology & Skills Development;
Compensation, Recognition & Rewards;
Planning;
Sales Leadership & Management
Sales Management Optimization.pdf
Sales Management OptimizationUse SHIFT+ENTER to open the menu (new window).
CSO InsightsWhite Paper
Understanding that 2009 was a tough selling year for many organizations, CSO insights sought to better understand the challenges that first line sales managers are encountering, determine why those problems exist, and then look at how other firms are addressing those issues by effectively leveraging people, process, technology and knowledge.
Article Date: 10/20/2010
Talent Identification & Acquisition;
Professional Development;
Sales Methodology & Sales Skill Development;
Sales Analytics & Performance Tracking;
Compensation, Recognition & Rewards;
Planning;
Sales Leadership, Management & Coaching
Sales Management Study Edition 3.pdf
Sales Management Study Edition 3Use SHIFT+ENTER to open the menu (new window).
EcSELL InstituteWhite Paper
The EcSELL Institute’s 3rd white paper discloses the findings of some basic elements common to the Sales Manager’s role. We also break out the results for the best in class, which we define as sales departments on pace to achieve their annual sales goal. When appropriate, we not only reveal current results, but also tie in our former research if it furthers our quest for fact-based conclusions.
Article Date: 6/2/2010
Talent Identification & Acquisition;
Professional Development;
Sales Methodology & Skills Development;
Sales Analytics & Performance Tracking;
Compensation, Recognition & Rewards;
Planning;
Sales Leadership, Management & Coaching
Sales Metrics and Lead Generation Snapshot.pdf
Sales Metrics and Lead Generation SnapshotUse SHIFT+ENTER to open the menu (new window).
Phone WorksWhite Paper
During the spring of 2010, Phone Works conducted a survey among technology companies in the San Francisco Bay to discover a variety of trends in sales organizations. The results of their research can be found in this 2-part white paper. Data includes: sales managers to sales rep ratios; inside rep to outside rep ratio, average daily calls for inside reps; annual quota averages; conversion rates… an much more.
Article Date: 11/15/2010
Talent Identification & Acquisition;
Professional Development;
Sales Methodology & Sales Skill Development;
Sales Analytics & Performance Tracking;
Compensation, Recognition & Rewards;
Planning
Sales Pipeline Management White Paper 2009.pdf
Sales Pipeline Management White Paper 2009Use SHIFT+ENTER to open the menu (new window).
Ventana Research White Paper
The sales pipeline is an essential tool for sales managers to evaluate data in order to align sales to the organization’s financial targets. This paper examines the process to enable an organization to fully manage the pipeline for the most productive results.
Article Date: 3/14/2010
Sales Methodology & Skills Development;
Sales Analytics & Performance Tracking;
Planning
Seduced by Success.pdf
Seduced by SuccessUse SHIFT+ENTER to open the menu (new window).
Robert HerboldWhite Paper
Retired Microsoft COO and SVP at Proctor & Gamble, Robert Herbold believes that one of the biggest risks that a successful company faces is success itself! When organizations experience meaningful levels of success, they tend to believe that they are entitled to continued success in the future. In many cases, managers become complacent and comfortable. In fact, what they should be doing is building on all the things they have done well in the past. Herbold discusses the pitfalls of success and how to avoid them by planning and staying nimble.
Article Date: 8/31/2009
Sales Leadership & Management
Selling at the Executive Level Study Summary.pdf
Selling at the Executive Level Study SummaryUse SHIFT+ENTER to open the menu (new window).
Stephen Bistritz, EdDWhite Paper
A summary of studies examining how client executives view their relationships with professional salespeople.
Article Date: 10/29/2009
Sales Methodology & Skills Development
Selling_to_Senior_Executives.pdf
Selling_to_Senior_ExecutivesUse SHIFT+ENTER to open the menu (new window).
The TAS GroupWhite Paper
Achieving access to the executive suite is critical to sales success.  Given today’s economic environment decision making has been pushed up in order to keep better control of budgets.  As Sales Coaches work with their reps, make sure they understand what the research states regarding the needs of today’s executives and what they desire from their “partner-suppliers”.
Article Date: 6/10/2011
Sales Methodology and Sales Skill Development
SellingInTheNewNormal.pdf
SellingInTheNewNormalUse SHIFT+ENTER to open the menu (new window).
Jeffrey Koser & Chad KoserWhite Paper
For organizations with complex sales, here is a strategic account management evolution to help drive success in the toughest economy.
Article Date: 3/14/2010
Sales Methodology & Skills Development
Senior Leadership Team Coaching.pdf
Senior Leadership Team CoachingUse SHIFT+ENTER to open the menu (new window).
Douglas RiddleWhite Paper
Senior leadership teams are arguably the most important groups in any organization. Their decisions have implications for everyone else in the organization as well as for the future of the organization itself. In this brief, we will review what these groups have to do and what they need. We will consider why senior leadership team coaching might be important for their success and raise some cautions for those who would like to work in the field.
Article Date: 11/20/2008
Professional Development;
Sales Leadership & Management
SeniorLeadTeamCoaching.pdf
SeniorLeadTeamCoachingUse SHIFT+ENTER to open the menu (new window).
Douglas Riddle, PhD   White Paper
: The senior leadership team, including Sales Executives, is arguably the most important group in any organization. They have the most overt power. Their decisions have implications for everyone else in the organization as well as for the future of the organization itself.  And yet the executive leadership team is often poorly resourced to accomplish its tasks. Members are selected because of their functional responsibilities or included because they “must not be left out,” so the assurance that they are really equipped to operate as the “Enterprise Team” cannot be assumed. In this brief, we will review what these groups have to do and what they need. We will consider why senior leadership team coaching might be important for their success and raise some cautions for those who would like to work in the field.
Article Date: 4/20/2010
Sales Leadership, Management & Coaching
SET White Paper.pdf
SET White PaperUse SHIFT+ENTER to open the menu (new window).
Courtney McCashland & Marcus BuckinghamWhite Paper
There are no great companies, only great teams. Do you know if you’ve got the right players on your team? This article previews the April 2011 Summit session with Dr. Courtney McCashland and her conversation about discovering how the past 20 years (and going!) of strengths research can improve your sales.
Article Date: 3/4/2011
Talent Identification & Acquisition;
Sales Analytics & Performance Tracking;
Planning;
Sales Leadership, Management & Coaching
SGS Sales Survey.pdf
SGS Sales SurveyUse SHIFT+ENTER to open the menu (new window).
Danita ByeWhite Paper
Feedback from 250 Executives and Managers from the upper mid-west regarding their thoughts on sales performance. 
Article Date: 5/23/2011
Talent Identification & Acquisition;
Sales Methodology & Sales Skill Development
Six Boxes Action Plan Handouts_form.pdf
Six Boxes Action Plan Handouts_formUse SHIFT+ENTER to open the menu (new window).
Carl BinderSummit Resource
EcSELL Institute Sales Leadership and Coaching Strategies Sales Management April 2010 Summit handouts from Carl Binder.
Article Date: 4/21/2010
Talent Identification & Acquisition;
Professional Development;
Sales Methodology & Skills Development;
Sales Analytics & Performance Tracking;
Compensation, Recognition & Rewards;
Planning;
Sales Leadership, Management & Coaching
Six Boxes Performance Model Overview.pdf
Six Boxes Performance Model OverviewUse SHIFT+ENTER to open the menu (new window).
Carl BinderWhite Paper
Links to Other Library Items:
Six Boxes Performance Chain
Six Boxes User Applications Chart
Whats So New About Six Boxes Model Perform Improvement
How Behavior Produces Results
Six Boxes Performance Model
Article Date: 12/10/2008
Talent Identification & Acquisition;
Professional Development;
Sales Methodology & Skills Development;
Sales Analytics & Performance Tracking;
Compensation, Recognition & Rewards;
Planning;
Sales Leadership & Management
Six Boxes White Paper.pdf
Six Boxes White PaperUse SHIFT+ENTER to open the menu (new window).
Carl BinderWhite Paper
Summit Instructor, Carl Binder provided this white paper as a background to his presentation. It addresses some of what he sees as systemic problems in organizations that create difficulties for sales executives and managers attempting to help their employees perform well and happily, and suggests a strategy for addressing those problems.
Article Date: 4/21/2010
Professional Development;
Sales Leadership, Management & Coaching
State of Teams.pdf
State of TeamsUse SHIFT+ENTER to open the menu (new window).
Andre Martin & Vidula BalWhite Paper
The State of Teams report provides a broad look at the challenges, needs, and functioning of teams in today’s organizations.
Article Date: 11/20/2008
Professional Development;
Sales Leadership & Management
Strategic Planning Workbook.pdf
Strategic Planning WorkbookUse SHIFT+ENTER to open the menu (new window).
Penn State UniversityWhite Paper; Best Practice
Whether your company or team has been in existence for many years or only a couple of months, an accurate and realistic strategic planning effort can help you better prepare for the challenges ahead. Common sense suggests (and research findings substantiate) that those organizations having the clearest sense of their own goals and capabilities are most successful. An old adage says, “If you don’t know where you’re going, any path will get you there.” What your organization wants to ensure is that you are taking the path that makes the most of your talents, time, and resources.
Article Date: 8/31/2009
Planning;
Sales Leadership & Management
Stress of Leadership.pdf
Stress of LeadershipUse SHIFT+ENTER to open the menu (new window).
Michael Campbell, Jessica Innis Baltes, Andrea Martin, Kyle MeddingsWhite Paper
The Stress of Leadership research examines how stress impacts leadership. Findings indicate stress is a significant factor for most leaders.
Article Date: 11/20/2008
Professional Development;
Sales Leadership & Management
Sustainability Corp Responsibility.pdf
Sustainability Corp ResponsibilityUse SHIFT+ENTER to open the menu (new window).
Laura Quinn & Jessica BaltesWhite Paper
A CCL research white paper about bringing sustainability and corporate social responsibility to life.
Article Date: 11/20/2008
Planning;
Sales Leadership & Management
Talking Strategy.pdf
Talking StrategyUse SHIFT+ENTER to open the menu (new window).
Chip Heath & Dan HeathWhite Paper
The Heath Bros. walk the walk in this manifesto about three straightforward ways to make your strategy work. They preach the power of concrete language and stories to communicate your strategy effectively. Missed the Heath Bros. on "The Today Show" or NPR? Get to know them here because these ideas stick.
Article Date: 12/9/2008
Planning;
Sales Leadership & Management
Ten Trends Study.pdf
Ten Trends StudyUse SHIFT+ENTER to open the menu (new window).
Corey Criswell & Andre MartinWhite Paper
This groundbreaking research reveals what global business leaders believe are the 10 biggest trends in effective leadership. Among them: collaboration, innovation and talent management.
Article Date: 11/20/2008
Talent Identification & Acquisition;
Professional Development;
Sales Leadership & Management
The New Sales Performance Equation.pdf
The New Sales Performance EquationUse SHIFT+ENTER to open the menu (new window).
EcSELL InstituteWhite Paper, Summit Resource
Achieving high performance takes more than just implementing and executing strong management practices. It is also essential to establish a leadership environment in which people are consistently engaged and to challenge them outside of their comfort zone into a high-growth mode. EcSELL Institute’s new sales performance equation defines all the necessary management, leadership and X factor components you can employ to achieve the best possible results with your team.
Article Date: 10/27/2011
Sales Coaching, Leadership & Management
Three Things You Need to Know About Your Pipeline.pdf
Three Things You Need to Know About Your PipelineUse SHIFT+ENTER to open the menu (new window).
LucidEraWhite Paper
Fiction and fantasy are great for books and movies, but not for sales. Your sales pipeline is your company’s lifeblood. Everything depends on it. But, looking at your pipeline, how can you tell how accurate or real it is? Are the sales opportunities in the pipeline just hopeful wishes, or are they real opportunities? Are your projections for the quarter realistic? Are you really going to hit your number this quarter?
Article Date: 1/25/2010
Sales Analytics & Performance Tracking;
Planning
Transforming Your Organization.pdf
Transforming Your OrganizationUse SHIFT+ENTER to open the menu (new window).
John B. McGuire, Charles J. Palus, William Pasmore & Gary B. RhodeWhite Paper
In turbulent times, it's not enough for organizations to focus merely on strategy and operations. In the face of change, it's equally crucial to invest in building a leadership culture that can rise to the challenge. When organizations align their leadership behaviors with their business strategy, performance accelerates.
Article Date: 1/12/2012
Sales Coaching, Leadership & Management
Uncovering Talent and Potential at Every Stage of Employment.pdf
Uncovering Talent and Potential at Every Stage of EmploymentUse SHIFT+ENTER to open the menu (new window).
Herb Greenburg, PhDWhite Paper
Using a personality assessment during the hiring process is widely accepted, however, using assessments for other aspects of employee development has been far less common. This paper will explore other areas of talent management—team building, succession planning, employee selection and development, and performance management— where the integration of personality assessments is highly beneficial and can provide the organization with more opportunities to develop the potential of their people.
Article Date: 11/19/2008
Talent Identification & Acquisition;
Professional Development;
Planning;
Sales Leadership & Management
What Will You Do When You Run Out Of Leaders.pdf
What Will You Do When You Run Out Of LeadersUse SHIFT+ENTER to open the menu (new window).
Institute for Health & Human PerformanceWhite Paper
Article Date: 11/19/2008
Talent Identification & Acquisition;
Planning;
Sales Leadership & Management
Whats Next for Leaders.pdf
Whats Next for LeadersUse SHIFT+ENTER to open the menu (new window).
Douglas RiddleWhite Paper
What's next in the field of leadership? Center for Creative Leadership asked more than 1,000 executives worldwide. This research white paper shares their answers -- and captures the most important trends in leadership.
Article Date: 11/20/2008
Sales Leadership & Management
Whats So New About Six Boxes Model Performance Improvement.pdf
Whats So New About Six Boxes Model Performance ImprovementUse SHIFT+ENTER to open the menu (new window).
Carl BinderWhite Paper
Links to Other Library Items:
Six Boxes Performance Chain
Six Boxes Performance Model Overview
Six Boxes User Applications Chart
How Behavior Produces Results
Six Boxes Performance Model
Article Date: 11/19/2008
Talent Identification & Acquisition;
Professional Development;
Sales Methodology & Skills Development;
Sales Analytics & Performance Tracking;
Compensation, Recognition & Rewards;
Planning;
Sales Leadership & Management
Why-Your-Sales-Force-Needs-Fewer-Leads.pdf
Why-Your-Sales-Force-Needs-Fewer-LeadsUse SHIFT+ENTER to open the menu (new window).
PointClearWhite Paper
Contrary to popular belief, sales reps don’t need more leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Sales reps need leads that have been carefully qualified, properly and consistently nurtured and appropriately developed, increasing the likelihood of a completed sale.
Article Date: 5/3/2011
Sales Methodology & Sales Skill Development;
Planning